We live in a society that praises individual accomplishments. However, what is often hidden from view is the extensive support system working behind that individual. Tiger Woods didn’t win his 15 major golf championships by himself. He has worked with a handful of swing coaches to help him find his form, not to mention his caddies who carries his golf clubs out on the course.
If the best of the best professional athletes use coaches to take their game to the next level, the same applies for real estate agents. Real estate coaches can help you close more deals by sharing their decades worth of lessons learned and save you time by showing you the best tools and resources to use for your business. If nothing else, a real estate coach will give you a boost of energy and make you feel motivated to step up your game.
Here is a list of the ten best coaches and training programs in the real estate industry today.
Kevin Ward, based in Redondo Beach, California, started off as a timid boy from West Texas from humble beginnings and is best known for being the author of the best-selling book “The Book of Yes.” He has a direct, “no BS approach,” and talks very candidly about his own personal struggles, including marital problems that ended up in divorce. He is very open about how his failures and how he had to start over from scratch to selling over 100 homes a year in less than three years.
Tom Ferry is the founder and CEO of Ferry International, which is arguably the biggest real estate coaching organization in the country. They have every type of coaching offering you could ever dream of. They have over 165 certified coaches on staff, live seminars, private training events, podcasts, YouTube videos, and more. While you probably won’t be able to get an actual one-on-one session with Tom Ferry himself, his organization has programs that will cater to anyone’s needs and skill level.
Mike Ferry, founder of The Mike Ferry Organization, is Tom Ferry’s father. He has been coaching in real estate since 1975 and is considered to be the godfather of real estate coaches. The Mike Ferry Organization is also a rather large company with a plethora of training options. They have live classes, online video courses, and one-on-one training sessions with certified instructors. The biggest difference is that Mike Ferry takes on more of a traditional methodology to sales. Less technology, practical systems, and a focus on common sense and personal values.
Travis Robertson has been around for over 10 years and bills itself as the “most innovative coaching company for a new generation of real estate professionals.” They don’t want just anybody to take their program. They only want people who are committed to real estate full-time, willing to work hard, and care more about their customers than making money. They have already developed the secret formula for success, and they want to share this with people who are willing to learn.
Tim and Julie are a real estate coaching couple. Having been married for over 30 years, their claim to fame is their daily podcast called Real Estate Coaching Radio. They talk about everything related to real estate, including how to generate leads, write up sales scripts, and listing presentations. They are a smaller outfit with about 12 coaches on staff and over 4,400 members in their program. Although they don’t have as many offerings as the bigger name players, you get a more intimate training session, which makes you feel more special.
16 Strategies is the creation of Sean Moudry, a top-producing real estate agent that was inducted into Remax’s Hall of Fame by his second year on the job! He has written books on real estate investing and coached over 3,000 people in the past 15 years. What sets his methodology apart from other coaches is that they do a deep analysis of you and your own personality first. They build a profile of your strengths and weaknesses. From there, they build a customized strategy that is tailored specifically to you to extract the maximum performance.
Katie comes from the world of marketing and has been at it for over 20 years. She first got involved in real estate as a marketing director for a small brokerage firm in San Francisco and has continued to be heavily involved in real estate marketing ever since. Her main specialty is helping agents with their social media marketing strategy, such as Facebook, Instagram, YouTube and LinkedIn. There are over 20 hours of online video courses and weekly Q&A sessions with Katie herself to help you save time and generate more leads.
When you sign up with The Real Estate Trainer, it feels like you have enrolled into a real estate college. They don’t teach a 12-step program or secret formula like some of the other real estate coaching programs. Instead, they offer an assortment of individual and comprehensive courses on a broad range of topics that you can choose to take at any time. They even issue you a completion certificate when you finish each course. If you want a more personal experience, they also hold live seminars and offer individual coaching as well.
Buffini & Company, based in Carlsbad, California, is the largest coaching and training company in North America. They have helped over 3 million clients from 41 countries in the past 20 years. The company was started by Brian Buffini, who emigrated from Ireland and became a top producing real estate agent by focusing on generating leads through referrals. He has perfected the referral marketing system and has developed courses, CRM tools, podcasts, and monthly marketing kits to help real estate agents maintain a steady stream of repeat business.
If you want to feel inspired with a rags-to-riches story, then you may want to look at Karen Coffey. Karen lost everything in 2008 and became a homeless, single mother. She turned it around and found success as a real estate agent. She has since become an award-winning speaker, best-selling author, and one of the top 200 fastest growing companies in 2021. Her program has been specifically developed to help women in real estate hit the ground running hard, so they can start seeing results immediately.