Top 7 Real Estate Books to Read in 2023
Whether the market is up or down, one of the best things a real estate agent can do is to always keep learning by reading a good book. And with today’s technology, you don’t even have to read the book, you can listen to it as an audiobook instead.
Here are the seven best titles that you should check out in 2023 that will be sure to sharpen your skills and help you grow as a real estate agent. Let us know what you think or if you have any other suggestions in the comments section below.
Times are changing. What may have worked in the past no longer applies in the digital age. In More Money, Less Hustle, Jess Lenouvel offers a fresh approach to real estate marketing. She’s developed her own methodology to help other agents leverage online marketing, systematize and scale their business, and create a transformational workplace culture.
Her system is built on seven pillars: Marketing, Mindset, Clients & the Signature System, Sales Conversations, Operations, Team Hiring & Leadership, and Visioning. The author puts together a cohesive roadmap that is simple yet challenging at the same time. The end result is that you feel like real estate is less of a hustle and more of a sustainable career.
If you enjoyed “The Millionaire Real Estate Agent,” you may also enjoy this book which was written by the same author. The real estate markets move in boom and bust cycles. Shift helps you to not only anticipate them so that you can survive but gives you 12 solid strategies to help you thrive in any market.
Gary Keller goes in depth as to what causes these cycles and examines what happened in past cycles. He identifies mistakes that other real estate agents have made so that you can don’t have to make the same mistakes and learn them the hard way. There are plenty of gold nuggets in this book that can be applied to new or old agents.
This book is the sequel to “The Seven Levels of Communication,” where we follow along on the journey of real estate agent Rick Masters and mortgage professional Michelle Phillips. Married and with a child on the way, they are overwhelmed with new challenges. They end up attending a life-changing seminar and turn their lives around in just 30 days.
Written as a parable, this book takes out all the guesswork and gives you a detailed step-by-step plan for your mornings. In 30 days, you will wake up with a new purpose and direction in life. By putting into practice the lessons learned in this book, you become a different person by changing your physical routines. While other real estate and self-help books tell you what to do, the authors show you how to do it.
If you are tired of doing the same things to generate more leads, Aarin Chung has developed a new tool to help you connect with more people. Her method revolves around what she calls the 7-Figure Flywheel Framework. This is a million-dollar real estate marketing plan that gives you new ideas and a different perspective on how to attract clients.
With every chapter, there is a specific component of the Flywheel that is discussed. You learn how to build a brand, convert leads, create an amazing experience for your clients, and scale your lead generation methods to seven figures and more. This book also covers the current trends in the marketing industry to help take your business to the next level.
If you are new to the real estate industry and looking for a crash course on how to build a successful real estate business, SOLD provides you with step-by-step instructions on what you need to do. David Greene, a best-selling author and veteran real estate agent, shares the things he wished someone had told him when he first started.
In this book, you learn the fundamentals like how to show homes, drafting up offers, and the financing and escrow process. It also covers the basics on how to generate leads and build your sales funnel to maintain a steady flow of business. This is the perfect primer for someone who is coming into the industry with no prior real estate experience.
There’s a saying that it’s not what you say that matters, but how you say it. This book challenges that notion by arguing that the words you use are just as important, if not more so. With today’s consumer more educated and informed than ever before, it can be difficult to come up with the right words.
In Exactly What To Say for Real Estate Agents, the authors provide 30 Magic Words for you to help with the most common, critical, and difficult conversations real estate agents face today. Each chapter introduces a new phrase and goes into different scenarios on how you can use them to sell more effectively. This allows you to navigate difficult conversations with more confidence and gives you a head start by handing the right words to you on a silver platter.
Ryan Serhant is one of the most successful real estate brokers in New York and even stars on Bravo’s television series Million Dollar Listing New York. His real estate career was spawned during the Great Recession of 2008 with no prior experience in the industry.
Serhant pulls from his own real-life experiences and principles he’s learned to help other people become a top producing agent. This book provides great insight into what his days look like, his thought process on transactions, and how he deals with setbacks. While most of the sales topics are high-level, he injects a lot of humor and lively stories into the book, making for an entertaining read if nothing else.