Top 10 Best Real Estate Books for Agents in 2020
Whether you are new to the game or an experienced real estate veteran looking to polish up your skills, we have come up with the best books for taking your career as a real estate agent to the next level.
This list was compiled from the feedback we got from actual real estate professionals. If they found these books helpful, we are confident you will too!
By Gary Keller
If there is one book you read from this list, this is it. This is a great book for everyone. It will motivate struggling real estate agents who just got licensed and teach experienced ones how to build a business that lasts. What sets this book apart from the rest is that it gives you step-by-step instructions on how to be successful. There are diagrams, charts, and tons of details. If you are serious about a career in real estate, this needs to be the first book you read.
By Kevin Ward
If you are tired of saying the same thing or looking for better results, this book is for you. This book helps you take your sales game to the next level by teaching you how to come up with better sales scripts. The first part of the book gives you the foundation for making the scripts work for you. The second half of the book is putting what you learned into practice by developing the actual scripts. Kevin Ward has a no nonsense approach to guiding you through the steps and will build your confidence when you close your next real estate deal.
By Michael J. Maher
Michael Maher takes you on a journey through the eyes of Rick Masters, a real estate agent who has fallen on hard times during the Great Recession. Rick meets someone who has built a successful business in the mortgage industry. She shows him a whole new world and convinces him that her methods do work. Basically, you can imagine yourself in Rick’s shoes and simply apply the same steps he took to take his career to the next level. You will learn about the 7 levels of communication for the purpose of strengthening interpersonal relationships.
By Og Mandino
This book has been around for a while and for good reason—it’s a staple for any sales professional. This book follows the adventures of a boy named Hafid. He encounters ten ancient scrolls that contain invaluable lessons. This book doesn’t go over technical aspects of selling. Rather, it guides you into forming a winning mindset to not only succeed in sales, but in life in general. The book is filled with words of wisdom that will keep you inspired and motivated to improve your life from the inside out.
By Bob Burg and John David Mann
Joe is a go-getter. He is ambitious, motivated, and puts in 100% effort all the time, yet doesn’t seem to be getting anywhere. Joe gets help from a man named Pindar, who is a successful consultant. Pindar shows him that instead of being a go-getter, he needs to be a go-giver to truly achieve success. This means putting yourself in other people’s shoes and trying to help them achieve their dreams before yours. This book is a quick and light read but conveys a powerful message of selflessness.
By Larry Kendall
The author gives you a new approach to selling. Instead using old sales methods, Larry Kendall will show you a selling system that is based on science so that you get consistent results no matter who your prospect is. He has tailored the book to the sales professional, keeping it simple and easy to understand. In a nutshell, he says you should focus your energy on providing value to your customer. Don’t focus on closing the sale. By doing that, you will build wealth in more ways than one.
By Hal Elrod
This book is designed to get your day started off on the right foot. It will help you feel more energized, motivated, and focused. While some readers feel this is just a regurgitation of Tony Robbins and other well-known life coaches, Hal Elrod gives you the concrete steps to make it happen. He shows you that by waking up a little earlier each day and spending some “me” time first, you will be more productive and get more done.
By Chris Voss
Chris Voss is a former FBI hostage negotiator and consults Fortune 500 companies through complex deals that are high-stakes. He shows you how the negotiation tactics and skills he’s learned on the streets can be applied to the business world. This book will help real estate agents primarily during the middle and ending parts of a deal. However, you can apply the same negotiating principles to virtually every aspect of your life, from buying a car or settling a dispute with your significant other. If nothing, you are sure to be entertained reading about some of his stories from the field.
By Darren Hardy
This New York Times and Wall Street Journal bestseller shows you how small decisions in your daily life can have an exponentially big result later. The book walks you through an easy-to-use system and guides you every step along the way to track your progress. The author gives you real life examples of how making even the smallest changes, when applied consistently, can yield great rewards. If you need proof, this book has over 3,000 reviews on Amazon with 85% of those reviews giving it a 5-star rating.
By George S. Clason
This book is a great read for any age, and the timeless lessons inside will apply to many aspects of your life. The story follows a rich and powerful ancient Babylonian named Arkad. He’s the richest man of Babylon who describes tales of building wealth. Although this doesn’t directly deal with real estate, it does deal with topics such as saving money and learning how to invest wisely. After all, a big part of being a successful real estate agent is knowing how to stay successful by managing your money prudently.
Excellent list! The Millionaire Real Estate Agent tops my personal list of best real estate books as well. With the recent changes in the market, I’m currently reading The Recession-Proof Real Estate Agent by Michelle Clardie to prep for the possible downturn in many markets. Highly recommended!