4 Tips to Become a Better Real Estate Agent in 2022
The real estate market can be very competitive and it’s important to constantly work on yourself to gain an edge on the competition. This will set you apart from other real estate agents and your clients will notice the difference. Here are four tips that you can use for your own personal development that will help your game to become a better real estate agent in 2022.
Know Your Audience
You can’t just pick up the phone and act like yourself the same way with everybody. You want to mirror your audience and speak their language. Every person has their own personality and way they prefer to communicate. If your client talks softly and in a quiet tone, then it’s not a good idea to speak to them in a loud, forceful way. If they are older and talk slow, then it’s a good idea to match their pace and take it down a notch.
A great tool that you can use to break this down very quickly is to use the tried-and-true Myers-Briggs personality type test. There are four criteria, which will later combine into 16 different types of personalities.
Criterion #1: Extraversion or Introversion
Extraverts get their energy from other people and the world around them. Meanwhile, introverts prefer solitude and keep to themselves.
Criterion #2: Sensing or Intuition
Sensing means that a person goes mainly off of their own five senses of touch, taste, smell, hear, or see to perceive the external world. People with Intuition are thinkers. They prefer to analyze the situation first, and think about abstract concepts or theories.
Criterion #3: Thinking or Feeling
A Thinking person is someone who makes their decisions based on logic and objectivity. On the other hand, a person who feels makes their decisions based on emotion and gut instinct.
Criterion #4: Judging or Perceiving
This criterion deals with how a person processes and executes information. Someone who is Judging is organized, sticks to a schedule, and detail oriented. Someone who is Perceiving shoots from the hip and prefers to be spontaneous.
When you pick one trait from each criterion, there will be 16 different possible permutations of personality types. You can use this tool to quickly assess the type of person you are dealing with and make any necessary adjustments to your conversation skills.
If you are curious about your own results, you can take the test for free yourself here.
Establish a Routine
As a real estate agent, you are running your own business. You are the CEO. You don’t sit at the desk and wait for business to come to you, especially as a new agent. Maybe after you’ve spent some time in the industry and built up your network, at that point, you will get some referral business and easy deals.
In the meantime, it’s important to stay disciplined and establish a routine. This means outlining your entire day from prospecting and making calls, to maintaining your calendar, booking appointments, and closing deals. By setting aside and making time for each of these activities, you will find yourself with more time throughout the day. And little by little, being productive with these small day-to-day activities, your productivity and income will increase.
It’s important to be proactive and set goals that are attainable. Things like number of calls, number of open houses, asking for referrals on every call are small goals that you can set for yourself every day.
Understand the Needs of Buyers vs Sellers
There are similarities but there are also differences. You need to make sure you know which side of the deal you are on and pay attention to the needs of your client. This is probably the biggest financial decision of their lives, and they will be very emotional. So, you will have to take extra care to make them feel comfortable the whole way. They will be looking at you to be their guide and expect you to know all the answers. If you are a new agent, don’t worry. If they ask you a question that you aren’t sure about, just be confident and let them know that you will find the answer and follow up with them later.
When you become more experienced and start to feel overwhelmed, you may even want to hire a transaction coordinator to help you manage all the paperwork. Their job is to make sure all the documents and contracts are filled out correctly and sent to the appropriate party. This will save you time and give you the ability to focus more on the needs of your client.
Never Stop Marketing
In real estate, in order to get business, people need to know you exist. Fortunately, we live in a time where social media has made it extremely easy to make your presence known. All you have to do is pull out your phone and start taking photos and videos to make content. It’s never been easier and more accessible for people to market themselves.
And you don’t have to just focus on drumming up new business, you can also use social media as a platform to help other agents by sharing any lessons you’ve learned. In a nutshell, this is allowing you to build your brand so that when someone eventually Googles you, they can find a wealth of information about you that you want them to see. This helps build trust and more people will feel more confident to give you their business.
The key to successful social media marketing is consistency. It doesn’t really even matter what you post as long as you stick to a schedule and post regularly. Ideally, you want to try to post something once a day. The big social media companies are now emphasizing video over photography, so getting comfortable filming short videos is going to give your business the most success.